When you think of Facebook, Twitter, or Instagram, you might picture fun moments with your dog or updates from friends and family. But here’s the secret: these social media platforms can also be valuable networking opportunities to land your next job.
In this blog, we’ll reveal the untapped potential of social media and hashtags in your job search. Job seekers like you will uncover strategies to leverage your favorite platforms, enhancing your visibility and expanding your network. Discover the key to finding the perfect job opportunities in the digital age.
Social Media Usage and Recruitment Today
Social media is part of most people’s daily routines. It serves as a platform for connecting with others and sharing experiences.
Regarding social media habits, Gallup found that most people prefer browsing social media over creating content themselves. For instance, 62 percent of U.S. adults use Facebook daily or weekly, while 59 percent engage with YouTube. Additionally, about 35 percent of U.S. adults occasionally post content on Facebook, with another 20 percent do so on Instagram.¹
Interestingly, social media is also a great way for recruiters and employers to seek job candidates. A survey conducted by Statista reveals that 58 percent of staffing firm employees consider social media one of their most effective sources for identifying potential candidates.²
With this in mind, you can also take advantage of social media to find your next big opportunity by attracting employers and building professional connections through your profile’s content.
Related Reading: How To Leverage Social Media to Attract Candidates
7 Ways to Maximize Social Media for Your Job Search
Here are some social media tips you can make the most of to find the best opportunities in the job market.
1. Try looking yourself up.
Start by conducting a simple online self-search. Enter your name into a search engine and see what results come up. Look out for any unfavorable content and determine which of your social media profiles it’s linked to.
Take the time to hide or remove these posts, as they can influence a recruiter’s initial perception of you. If too many posts exist in one profile, consider setting that account to private. For instance, if you find unprofessional or embarrassing posts on your Twitter feed, either delete them or make them private to ensure a cleaner online image for potential employers.
2. Optimize your profile for job search.
Once you have tried looking yourself up on a search engine, it’s time to give your social media accounts a new look for your job hunt.
Select only a few relevant platforms to optimize.
You wouldn’t really use all your social media accounts for job search. Select only a few that you can comfortably manage for the process. Think about using LinkedIn, Facebook, or Twitter, for example. On these selected platforms, make sure your profile is a goldmine of information that recruiters and employers would want to know about you.
Highlight the details recruiters would want to know.
Now that you’ve selected a platform, make sure to include the necessary details recruiters and employers would want to know about you. This means showcasing your work history, educational background, and job-related skills and having a professional-looking profile photo.
You can even add your contact email for convenience or note that you’re open to messages on these platforms, making it easier for potential employers to reach out. For example, if you’re a graphic designer, showcase your portfolio prominently on LinkedIn and Twitter.
Or, if you’re a marketing professional, emphasize your experience and skills in that field on Facebook and Instagram. These subtle tweaks can go a long way towards creating a more appealing online presence for recruiters.
3. Let people know you are available for employment opportunities.
Make some noise on social media by letting everyone know you’re on the hunt for employment opportunities. You can choose which type of format suits you best: a text post, some engaging photos, or even a video. This is your chance to showcase your personal brand, chat about your work history and skills briefly, and highlight what makes you stand out from the crowd.
Consistency is key, so keep those posts coming to keep your connections engaged. Use social media scheduling apps to help you manage your content and post on a regular basis.
Don’t hesitate to ask your friends and family to give your post a share – it’s a smart way to broaden your reach. They might just have some connections in your industry who know about job openings that would be a perfect fit for you.
Related Reading: 6 Qualities That Make a Great Call Center Agent
4. Maximize the use of hashtags.
Hashtags are more valuable than most people realize. You can add professional hashtags to ensure your content ends up on the right people’s feeds. You can also use them to navigate social media platforms in looking for an opportunity to apply. Hashtags are most useful on Facebook, Instagram, Twitter, and LinkedIn.
Use hashtags to search for job openings.
You can use hashtags to look up job posts that align with your search. You can be as specific as possible to help narrow your search. Adding relevant professional hashtags ensures your posts reach the right audience.
Consider this scenario: if you’re on the hunt for call center jobs, you can use hashtags like #nowhiring, #callcenterjobs, #customerserviceopportunities, or #customersupportcareers to narrow down your search.
Let hashtags help recruiters find you.
Using hashtags on your posts helps improve your visibility by bringing them recruiters’ and employers’ feeds. Create a post highlighting your exceptional call center skills, and by adding hashtags like #jobsearch, #jobseeker, or #hireme, your content appears in the feeds of recruiters and employers seeking candidates like you.
This strategy helps you stand out in a competitive job market, and when employers search for candidates with the skills you possess, they’re more likely to come across your profile.
5. Build connections through impactful conversations.
Expanding your network is crucial, especially if you’re seeking a job in the call center industry. Start by following potential employers, industry leaders, and recruiters on social media platforms. Follow top call center companies on LinkedIn or Twitter and engage with posts or discussions they initiate. This not only keeps you informed about the latest trends but also makes you visible to these companies.
Connecting with others is also a great way to find a job through referrals. Make connecting with others in the industry a part of your daily or weekly routine. Set a schedule for it to help you improve your visibility and chances of getting hired.
6. Join career or industry-specific groups.
Sometimes, social media algorithms might not give you the visibility you need. Consider joining career or industry-specific groups on platforms like LinkedIn and Facebook. These groups make connecting with the right group of people more accessible.
Industry-specific groups often attract recruiters and industry leaders looking for job applicants. So, you not only get to interact with peers but also stand a chance to spot relevant job posts from the recruiters present.
In addition, these groups serve as a hub for in-depth discussions on industry trends, challenges, and opportunities. You can actively participate, share your experiences, and gain valuable insights from others who share similar experiences. Don’t just rely on your regular feed; explore these niche communities to give your job hunt an extra boost.
7. Make your online presence readily available.
Now that you’ve created a job search-friendly social media presence, it’s time to be proud of your online spaces. Add your social media handles to your resume and your website.
With your social media handles readily available, recruiters and hiring managers can easily explore your online presence, understand your personality, and see how you can be valuable to their team. It’s a simple yet effective way to stand out and showcase your dedication to finding the right job.
Related Reading: 6 Career Paths for a Call Center Professional! Which One Is Best for You?
Let your social media profiles speak of what you can do!
As you connect with others, aim to highlight what makes you stand out in your field. The more you can showcase your skills and knowledge, the better your chances of attracting the right job opportunities. Don’t let your profiles grow stagnant.
Keep them fresh and updated with any career developments. Just like you stay on top of industry trends, make sure your social media presence reflects your current status and capabilities.
SALEM SOLUTIONS CAN GIVE YOUR JOB SEARCH A BOOST
Social media platforms can work for you in the job hunt, but you can take it to the next level by teaming up with a staffing firm like Salem Solutions. Our staffing areas of expertise include Call Center, Customer Service, Office & Administrative, Government, and more.
It won’t cost job seekers like you a dime. Our staffing specialists will match you with open positions that fit your expertise and skill set. Contact us today, and let’s get started!
References
1 Jones, Jeffrey M. “Social Media Users More Inclined to Browse Than Post Content.” Gallup, 9 Jan. 2023, news.gallup.com/poll/467792/social-media-users-inclined-browse-post-content.aspx.
2 “Opinion of Staffing Firm Employees about the Best Sources of Candidates in North America in 2018.” Statista, 6 Jul. 2022, www.statista.com/statistics/808058/north-american-staffing-industry-best-sources-of-candidates/.